Module 2 - Assignment 1 - Learn about effectuation and take the quiz

  • Due Jan 21 at 11:59pm
  • Points 5
  • Questions 5
  • Available until Jan 21 at 11:59pm
  • Time Limit None


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Effectuation is a logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures. It is being used in this course because it informs us about what it really takes to be a successful entrepreneur. When most people think about entrepreneurship and entrepreneurs, they think of people like Bill Gates of Microsoft, Mark Zuckerberg of Facebook, or Steve Jobs of Apple. The reality is that the perceptions we have of what an entrepreneur actually is are misguided. The three people I just mentioned are like the lottery winners of entrepreneurship, in recent times. Using people like this as an example of what an entrepreneur is would be a mistake. It would be like teaching someone about financial literacy and responsibility by pointing to lottery winners. 

The reality is that research shows us that there exist several common myths related to entrepreneurship, and expert entrepreneurs act in such a way that disproves these myths.

Assignment Resources: Read the following resource article about effectuation, and watch the following videos and take notes.

Read this file which explains effectuation

Watch this video which outlines 10 myths about entrepreneurs

Watch this video by Saras Sarasvathy about risk taking and entrepreneurs.

Watch this video featuring Saras Sarasvathy in which she explains the entrepreneurial method a.k.a. effectuation

Effectuation by Effectuation-Intelligence Netherlands (English version)

Assignment task:  After you have reviewed the resources above, take the quiz.


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