Module 2 Overview, Objectives, and Outcomes
Overview - Chapters 3-5
Included in Module 2 is a focus on learning about how to identify new opportunities, integrating a human centered approach to problem solving through design thinking, and learning how to build a business and solution to a problem through the business modeling process.
Learning Objectives & Outcomes
Successful completion of Module 2 will enable you to:
3.2 Employ strategies for generating new ideas from which opportunities are born.
3.3 Apply the four pathways to opportunity identification.
3.4 Demonstrate how entrepreneurs find opportunities using alertness, prior knowledge, and pattern recognition.
3.5 Connect idea generation to opportunity recognition.
4.1 Differentiate between design and design thinking.
4.2 Demonstrate design thinking as a human-centered process focusing on customers and their needs.
4.3 Describe the role of empathy in the design-thinking process.
4.4 Illustrate the key phases of the design-thinking process.
4.5 Demonstrate how to observe and convert observation data to insights.
4.6 Demonstrate how to interview potential customers in order to better understand their needs.
4.7 Identify and describe other approaches to design thinking.
5.1 Define the business model.
5.2 Identify the four parts of a business model.
5.3 Explain the importance of the Customer Value Proposition.
5.4 Describe the different types of Customer Value Propositions and learn how to identify customer segments.
5.5 Identify the nine components of the Business Model Canvas.
5.6 Explore the Lean Canvas as an alternative to the Business Model Canvas.
The Module 2 learning objectives are aligned with the following course outcomes 1, 2, 6, and 7.