Module 3 Overview, Objectives, and Outcomes-2
Overview
Included in Module 3 we begin to think more critically about our customers and how to develop them. Using the business model canvas, this module also begins to introduce testing and experimenting in markets that you are hoping to serve.
Learning Objectives & Outcomes - Chapters 6-7
Successful completion of Module 3 will enable you to:
6.1 Define a customer and a market.
6.2 Describe the different types of customers entrepreneurs may encounter.
6.3 Identify your customers through segmentation.
6.4 Find your target customer.
6.5 Acquire a deeper understanding of your customer through personas.
6.6 Illustrate the customer journey mapping process.
6.7 Explain the importance of market sizing in growing your customer base.
7.1 Define experiments and describe why we do them.
7.2 Identify the different types of experiments most commonly used.
7.3 Explore prototypes in greater depth.
7.4 Demonstrate how to test hypotheses and explain the scientific method.
7.5 Describe the experimentation template.
7.6 Explore the interviewing process for customer feedback.
The Module 3 learning objectives are aligned with the following course outcomes 4, 7, 12, 13 and 14.