Module 4 - Assignment 2 - Understanding who your customer is by using the customer empathy map and customer persona tools.

Understanding who your customer is overview

Market segmentation and customer identification is the process of dividing an overall market into sets of consumers that have similar needs or similar characteristics. In simple terms, market segmentation means categorizing consumers into similar sets, where each group consists of consumers who are similar to each other in some way. One of the most critical steps of building a startup is being able to accurately identify if enough consumers exist that share your vision about solving a particular problem that you have identified. Not only must you be able to pinpoint whether there is a critical mass of customers that share your vision, but you also need to be able to define who those customers are, where they can be reached, and perhaps most importantly, whether they are willing to pay you for your solution, or if not, if customers of your product can be monetized in some other way, i.e. advertising. 

Assignment resources

Step 1: Understanding the link between your value proposition and your customers (Crash Course)

Step 2: What is a customer segment. Need to know this before trying to understand who your customer is.

Step 3: Watch the following videos about how to use an "EMPATHY MAP"

Additional empathy map resources available HERE Links to an external site.

Step 3:Click here to access the empathy map template Download Click here to access the empathy map template, and fill it out the best you can. think deeply about the person you think may be your ideal customer.

Step 4: Once you think you have an idea of who your customer is based upon the empathy map you have created

Download the "BUYER PERSONA TEMPLATE" Download "BUYER PERSONA TEMPLATE" (Need PowerPoint). The first 13 slides are instructional to help you understand how to create a buyer persona template (section 1: Who?, section 2: What?, section 3: Why?, and section 4: How?

You will begin filling out your own customer persona on slide 14.

Important:  Upload BOTH a copy of your empathy map AND buyer persona link to this assignment. You can post the link in the "comments" section of the canvas submit assignment area.