Module 8 Overview, Objectives, and Outcomes-2

Overview - Chapters 15-16

Included in Module 7 is a focus on leveraging marketing to engage with customers, and supporting social entrepreneurship.  Marketing can be costly, so having a deep understanding of who your customer is will make marketing efforts far more targeted. Social entrepreneurship is a business model that promotes doing well by doing good. Be sure to complete all of the required activities, and pay close attention to the due dates. 

Learning Objectives - Chapters 15-16

Successful completion of Module 7 will enable you to: 

15.1 Discuss entrepreneurial marketing and explain how it is different from traditional marketing.

15.2 Explain the principles of marketing and how they apply to new ventures.

15.3 Describe branding and the importance of building a brand.

15.4 Discuss the different types of marketing tools available to entrepreneurs.

15.5 Practice marketing yourself.

16.1 Describe the role social entrepreneurship plays in society.

16.2 Explain how social entrepreneurship can help resolve wicked problems around the world that are connected to the United Nations Sustainable Development Goals.

16.3 Identify the different types of social entrepreneurship.

16.4 Explain how social entrepreneurs can use capital markets to fund their ventures.

16.5 Identify the primary attributes of stakeholders and how stakeholders can help or hinder a social entrepreneur.

16.6 Distinguish between corporate social responsibility and social entrepreneurship.

16.7 Explore audacious ideas being pursued by social entrepreneurs today.

16.8 Illustrate the global diversity of entrepreneurship.

The Module 2 learning objectives are aligned with the following course outcomes:

6, 10, 13, and 14.